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I bring back your
Routine steals your time. Leaks cost you money. I remove the chaos and set up systems for leads, numbers and reporting so you can focus on decisions and revenue.
Engineering approach
to business automation
Alexey Doronin
I turn chaos into working systems. No magic — just logic, integrations, and things that don't break in a month.
Your routine is my engineering problem.
per week
«My goal is for you to stop working with your hands and start running the system with your mind».
Before → After
- Plan in your head / notes.
- Manual posting, missed days.
- No transparency: what was published and where.
- Unified content plan in Google Sheets.
- Auto-publishing to 5 platforms.
- Transparent statuses and publishing log.
- Copy-paste from different spreadsheets.
- Errors due to human factor.
- No single source of truth.
- Summary is generated with one button.
- Data is pulled automatically.
- AI processing right inside the spreadsheet.
- Hours spent answering “how much does it cost?”.
- Clients wait for hours for a reply.
- Leads get lost in chat history.
- FAQ is handled instantly without a manager.
- Automatic delivery of materials and contact collection.
- Manager joins only for warm leads.
How the work is done
Diagnostics
We hop on a call, break down the current process and loss points: where time, money, and leads are leaking. The output is a pain map and a prioritized task list.
Architecture
We design the system logic: scenarios, integrations, roles, statuses, rules, and error handling. We define the acceptance criteria and the MVP plan.
Implementation
Implementation and launch: integrations, logging, alerts, instructions, and handover to operations. The system runs reliably and doesn’t require constant “manual control”.
Who automation
is for
Owners and executives
Those who want to free up time from routine and scale the business without proportionally growing the team.
Marketers and SMM
Those tired of manual posting, report gathering and content chaos — they need one pipeline and transparency.
Operations and support
Those drowning in spreadsheets, leads from multiple channels and repetitive questions — they need a single funnel and predictability.
Agencies and contractors
Those running multiple projects or clients and wanting to standardize processes and reporting.
Real implementations and results
Google Sheets + Apps Script
Data and requests are scattered across spreadsheets, lots of manual copy-paste, errors, and no unified control.
Automation in Google Sheets / Apps Script: validations, auto-fill, statuses, notifications, activity log, and a clear structure.
- Less manual routine and chaos in spreadsheets.
- Fewer errors thanks to rules and checks.
- Transparency: statuses, change history, control.
Multi-integrations: Telegram / FB / Instagram / Pinterest
Content and requests come from different channels, managers lose messages, there is no unified pipeline and analytics.
Make scenarios + a unified table/CRM logic: lead capture, routing, tags, auto-replies, notifications, and reporting.
- A single entry point and control of all inquiries.
- Automatic notifications and task distribution.
- Faster lead handling and fewer losses.
AI FAQ bot (Telegram / WhatsApp)
The same questions repeat daily, managers are overloaded, and answers vary in quality and style.
An AI bot with a knowledge base: scenarios, escalation to a human, contact collection, dialogue logging, and answer quality control.
- Some inquiries are handled without a manager.
- A single reply standard and communication style.
- 24/7 support + data collection for improvements.
Instagram Reels → requests in Direct
There is traffic, but no systematic processing: requests sink in Direct, there is no lead tracking and follow-ups.
Automatic request collection, lead tagging, auto-replies and warming-up scenarios, integration with a table/CRM, and team notifications.
- No request is lost: everything is logged.
- Faster response and a clear pipeline.
- Transparent analytics by sources and conversion.
Choose a format
START
An MVP solution to solve one acute pain point.
- Process audit.
- 1 bot or auto-posting.
- Instructions for staff.
PRO
A full system: the business starts running autonomously.
- Deep audit + process map.
- 3+ integrations (Make / Python).
- Alerts and logs system.
GROWTH
Custom development for scale and complex funnels.
- Complex IG funnels.
- Python backend.
- Personal support.
Where is your time leaking?
Download the free checklist “5 mistakes of manual management” and understand what to automate first.
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